Challenge and Break The Status Quo

In LSSO's continued effort to bring best practices from other industries to the 'legal sales, service and strategy community' I suggest reading the article, Breaking Compromises, by Stalk, et al. The authors discuss approaches to realize innovation and growth. As written, opportunity doesn’t have to equate to ‘new’ but may lie with existing clients, products, services and industries. The key is to challenge the ‘status quo’ and create or add value that doesn’t exist. This approach has created true innovation and evolution at many successful companies. We have all learned that opportunity can arise from existing clients and industries, but how many of us truly challenge and break the status quo to add value that currently doesn't exist? If you have had success, we encourage and welcome you to share it here or this year's RainDance!