Business Week Cites Rocky Roads Ahead for CMOs

The December 10 issue of "Business Week" on page 63 discusses the challenges many CMOs are facing. Substitute Managing Partner for CEO in the article, and the same buzz is blasting around today's law firms with specific emphasis on the AmLaw 200 firms. Driving ROI is the key to job security and the hubbub around today's firms is that CSOs are better at driving revenue results. How to head this off at the pass? Schedule a meeting TODAY with your managing partner and ask for feedback about your performance; is he/she happy with what's been achieved this year; what would they like to see for '08 on your task list? For areas that need strengthening (perhaps sales knowledge), take a program, (on your own nickel if you must) to learn from experts. Stay ahead of the curve and gain C-level success!