The Legal Sales and Service Organization (LSSO) is the legal industry's first and only organization focused exclusively on sales, service and quality issues in law departments and firms.

Wednesday, January 23

Humanize It: The Manifesto

I just read a fabulous manifesto by LSSO Board member Leonardo Inghilleri of Disney, then Ritz Carlton, now West Paces fame and Micah Solomon, no slouch either. It's published on “Change this!” and contain 7 principles that you just can't argue with (even if you're a lawyer).
“The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It’s something simpler. And more dependable. Humanize each customer interaction in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. Humanized relationships are not."


Check it out: 42.03 Humanize It: Bring a five-star sparkle to your customer ...

-Catherine
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